In 1994, France’s JBM group signed up LUDI, its own brand of toys and childcare products in the heart of the Tours area. LUDI designs and produces toys for children from birth to 5 years of age. Everything is designed to give children enjoyable new experiences, helping them discover the outside world, develop self-esteem, language, observational and motor skills, not to mention social skills – and all whilst having fun, of course!

LUDI is committed to improving children’s well-being, with ranges for babies and for motor skills and development, as well as outdoor toys and educational games.

And because the LUDI team loves a good surprise, there’s always a typical LUDI “tip or trick” to go with each one!

LUDI is always seeking creative ideas to make every moment a pretext to play and learn. It isn’t unusual for the brand to combine a timeless classic, that everyone remembers, with a new innovation.
Our unique, clever little tricks add ingenious features to traditional toys and games – and none of it happens by chance!

Parents love the toys’ bright colours and funny shapes just as much as their children.