Since 1994, Our Generation has been more than dolls and accessories – it’s been a canvas for children’s dreams. Each toy we’ve created has a story mirroring the friendships, adventures, and limitless imaginations of the children who have welcomed them into their lives.

The fun is in the details! From a doll's freckles to the tiniest rainbow sprinkle found on an ice cream sundae, our diligent designers make sure our toys are crafted with the highest quality standards, safety tested, and made to last so kids can engage in playtime for hours on end.

We believe in sharing our enthusiasm and putting kindness into the heart of everything we do, from how our products are made to how they can inspire the next generation.