Smoby, the leading French toy manufacturer

Smoby children grow up while playing and creating their own stories. Their toys spark imagination and support every stage of development. As a specialist in multiple toy categories (early childhood, role-playing, dolls and accessories, creative activities, outdoor play, ride-ons, and foosball), Smoby offers a range that meets the needs of both children and parents.

Growing up has never been this fun!

Our mission: to provide innovative, fun, and educational toys that help children explore and understand the world around them.

Our products stand out with their modern design, vibrant colors, and ethical manufacturing.

70% of our production takes place in France, in the heart of the Jura region. It is in Arinthod, a naturally preserved location, that Smoby designs its toys within a 40,000 m² industrial site—one of the most advanced toy factories in Europe.