Since 1932, the name Zapf has represented creative play concepts and high-quality dolls that encourage the timeless parent and child role play and teach children valuable social skills and empathy. Zapf has enjoyed a great deal of success in its 90-year history. Arguably the best-known international success was the birth of the interactive play doll BABY born, which has constantly reinvented itself over the last 30 years and is sold worldwide. 

Dolls have been at the top of many children's wish lists for decades.

Even in the age of smartphones, tablets and games consoles, playing with dolls remains the most popular leisure activity for girls between the ages of 4 and 5, and it’s great that more and more boys now also enjoy cuddling and playing with their dolls. This both delights and encourages us to continue to ensure that our dolls remain great play companions for children all over the world.