Zimpli Kids are the innovative creators behind the most unique children’s toy products on the market! We strive to create fun ‘just add water’ products to enhance both children’s and parent’s experiences of bath time and sensory play time. The amazing textures, colours, sounds and scents of our products make them perfect for multi-sensory and messy play at home or in educational settings. You may know us best for our ever so famous Gelli Baff and Slime Baff; two biodegradable powders that transform bath water into goo or slime and back again! 

We have been manufacturing our core products; Gelli, Slime and Snoball, since 2007 & have manufactured tens of millions of boxes of each product over this period so have massive confidence in the safety of our products. Our super safe patent protected powder formulations are simply mixed with food-grade colourants and a splash of fruity scented fragrance.